Media Communications Manager on how the newspaper-.docVIP

 PAGE \* MERGEFORMAT 9 Media Communications Manager on how the newspaper? How to read the news, how to read the newspaper is the media, public relations manager for the most basic work. Part I: What papers selected as the main object of attention First, as you must choose which newspaper reading. There are three types of newspaper is not required reading, one is the door of the newspaper, one is oriented party newspaper and other newspapers, one is in the economic field of professional newspapers. First, the door of the media must not be ignored, no matter how strong you are As a big business media, public relations manager, very easy to fall into a misunderstanding, it is easy to overlook our own city newspaper. When my company’s business expansion into eight provinces, I think, I now corporate headquarters should be completely abandoned the capital city where the newspapers of the bar. as I understand it, my direct reports, and the indirect subsidiary branches that can monitor and implement one to one contact with the press media has been more than 200. I There is every reason now the most important part of the original media, not so seriously. In fact, two months later, I knew I was wrong. Any expansion of an enterprise goes through the process. First of all, your business is in one or several cities, this time, these areas of media relations is your most trustworthy. Later, your business will be expanded to a province, which When you come into contact with 10 times the original amount of media. Later, when you enter more than 5 provinces, you can reach with the working relationship between the occurrence of the national media. But never forget, those of your company headquarters local media outlets. even if they look after you how little power. There are several reasons that, first, in the regional characteristics, this part of the media, local businesses raised concerns more easily, you most likely to get their help. Secondly, in terms of the