Micro-channels, 2014 Cock wire liquor market marketing bonus.docVIP

 PAGE \* MERGEFORMAT 10 Micro-channels, 2014 Cock wire liquor market marketing bonus In recent years, the market Cock wire liquor brands are numerous, from the river of white liquor brand in the market areas Cock wire after laying a piece of the world, many people are looking Cock wire liquor market prospects, but in the convenience channel, ‘the terminal is king.’ Times still seems outdated, the end consumer and market share, the overall market has a huge role in promoting. restaurants, super terminal traditional channels, franchise stores, distribution channels are still the main positions Cock wire liquor brands striving for. terminal display, profit-driven, high shopping promotions and other cold weapons is still the primary means of competition. However, market competition and changes in consumer buying habits quietly, traditional channels by the three challenges, the first is the homogenization of competition, costs continue to increase, the terminal ROI serious decline, some dealers and even overwhelmed, withdrawal of the terminal, followed by is a terminal fragmentation, core liquor stores, supermarkets or be split monopoly, or to vicious competition, no one can really control the manufacturers and distributors the right to speak core terminal, the terminal into a sharp decline in the marginal benefit, with the consumer those who return to the rational, high profit margins terminal, forced to sell other means already know, and had a huge psychological resistance, which spawned three challenges force the rise of new channels, new channels not only quietly split the share of traditional channels, but also for Cock wire liquor market competition model had a huge impact. Micro-channels, moisten things silently Micro-channel mode quietly approaching, micro-channel Mall, micro electricity providers, micro site has been slowly infiltrate 600 million Internet users! A foreign authoritative survey shows that companies receive the same income in the case