Off-season to do a market or make sales.doc

Off-season to do a market or make sales Market Status: Since the cooler weather since the sales of each brand beverages have entered the off-season, sales have encountered a big landslide, the manufacturers have used a variety of promotional tools to stimulate the market to seek to continue to enhance sales, but the results are not as think as a managerWell . A certain brand of beverage policies introduced since August has been one after another, one more than a large, but the result was a more than a bad, what is the reason for this? I discovered through research for two reasons: (a): the market to digest a certain period, manufacturers of the policy has a certain cycle, too often, resulting in can not continue to purchase, there is no little effect. (B): the intensity of a more than one policy, so that the terminal is not interested in the policy that the next purchase may be more cost-effective, I am not more Yahuo. Manufacturers a means to stimulate the market and starting point Through research I found that manufacturers develop policies to stimulate the market, the starting point are mainly the following five points: (1): the fight against competitive products. (B): Adoption of policies to enhance the city shop the market rate. (3): improving product sales. (D): make the image of products, driving the market. (5): processing unmarketable product. From the means to run mainly in the following four categories: (1): purchase incentive. (B): Terminal do display. (3): development of Hom-order policy, the sales of different customers to different policies. (D): bundling From the promotional tools to do it I was inclined to support display of award and tie-in sales, because such a policy should be conducted among the parties to pay a certain, each has a return, not only raised the sales market has also made the image, not only made sales went on to make the brand, strengthen the terminals, forming a sales atmosphere, for the cultivation of customers has played