Procter amp;amp; Gamble- the perfect promotional achievements of careful evaluation.docVIP

 PAGE \* MERGEFORMAT 20 Procter amp;amp; Gamble: the perfect promotional achievements of careful evaluation P amp;amp; G’s success for all to see, but for the P amp;amp; G’s success, the vast majority of people will credit is due to the rich features of the three-step Procter amp;amp; Gamble (to ask questions - analysis of the problem - to solve the problem) expert-type and comparative advertising, but often overlooked market, Procter amp;amp; Gamble marketing activities of the most critical step: marketing. Feilipuke Secret Service has said that ‘If the ad provided a reason to buy, then the promotion provides incentives to buy’. In fact, for the Procter amp;amp; Gamble, the three-step expert-type and contrast-based advertising delivery is like a football field when the ball reached the box edge at a time when the most critical finishing touches had to rely on promotions to complete. Therefore, the P amp;amp; G’s three-step-style expert and contrast-based ads served to create an environment and conditions, but the actual sense, the true intention of making P amp;amp; G’s success is its shameful promotions. According to the authoritative body to a targeted daily washing of the industry research report: 2000 to 2002, in China a variety of daily washing of supplies promotional activities, less than half (49.3%) of the promotional activities, while maintaining a balanced budget based on the obtained profits, and to the target consumer has left a deep impression, really helps boost sales role. While most other promotions are only spending money to buy a yell, did not achieve the desired objectives and results. In other words: Every year in the daily washing of one-half of the promotional costs of the industry failed to be implemented. Cruel figure reflects the Chinese daily, washing of the grave situation facing the industry, but in China is not all of the daily washing with 49.3% of companies are destined. Also do promotions, contrast is this: as an overlord of th