Regional Marketing 36 kinds of liquor laws - Camp is king.docVIP

 PAGE \* MERGEFORMAT 12 Regional Marketing 36 kinds of liquor laws - Camp is king In wine marketing, the local market /, stronghold market is uniquely suited to full-price, multi-product, a high share of the market. There are local markets (market companies doorstep is happy business, but many companies do not maximize the happiness, ‘bun’ must first eat the pharynx, with the most direct power to make the local market will undoubtedly reap profit maximization is best to eat buns. First, the stronghold of the market are mostly survival of the enterprise, any liquor business at any stage can not neglect the market is king stronghold views With industry consolidation, a second-tier wines and strong regional brand expansion of the dual pressure, many liquor companies stronghold market, has also been occupied by other brands, leading these companies fall into the embarrassing situation of life and death dilemma as ancient Xingtai Shun Wine doorstep market is Hebei Laobaigan, Villa, city board pot roast occupation Shandong Xiajin County Songlou wine, Yu Yu Wangting the city’s doorstep wine market in Shandong ancient oyster liquor occupation, etc., of the national market The list goes on like this. Market for corporate headquarters, in this area the highest profit, market share of the largest, most influential brand, is the survival of the enterprise market, is the cornerstone of the survival and development and lifeblood, is to eliminate competing products and driving strategic base. As Chairman Mao said: ‘revolutionary base areas should, as a man should butt. persons if no ass, you can not sit down. if the old walk, the old stand, surely will not last. legs go sour, soft stop , it will go down. revolutionary base areas have to be able to have a place to rest, recover strength, adding strength to continue fighting, to expand and develop, to the final victory. ‘ So, stronghold market for many liquor companies, it is for the enterprise market continuously tr