With the correct marketing strategy to build first-class brokerage.docVIP

 PAGE \* MERGEFORMAT 25 With the correct marketing strategy to build first-class brokerage Well-known domestic brokerages are facing now is very bad environment, competition has become increasingly urgent situation, brokers have to count the money before the days of lying in bed gone, the real competition is about to begin, the intensity of Sisha coming soon , then Chinese brokers ready? Most brokerages have begun the country this year of change, for a variety of models have been conducted to explore and try to learn all Mirs financial sales Tomitomo sales team model, Merrill Lynch financial planner, the National Bank-Securities Link letter, Results rarely successful. Why? First, we take a look at how to be successful. How to make its own success There have been some people that year the author tells the weak to overcome TCL’s color TV giant Changhong was the secret, the author quote, see our brokers who will reap what inspiration! Changhong has used the financial markets, then the lever to open up the circulation and thus engage in acceptance into the domestic color TV industry in one fell swoop boss, many companies to imitate the way they operate, the results did not succeed. By the end of December 1997, TCL found a well-known real marketing experts Kanemasa. Its telling TCL, Changhong, this approach is flawed, it does not really enter the consumer arena, his rejection by the high-end goods to dealers, one a rejection, a process that TCL is a chance. The opportunity to Where? Changes in marketing methods is to reduce the sales center, cut down the large, straight terminals. If I sell one terminal is equal to block the circulation to enter the field of Changhong, one Taiwan. This obstruction is not the Changhong TV plant yard, but Changhong TV in the hands of dealers. And other obstruction over, Changhong did not know that this is the most critical. Such as Changhong, woke up when the pattern has changed. TCL saw this nature, how to deal with Changhong beco