Wuliangye decade mode in China.docVIP

Wuliangye decade mode in China AD 1994, Wuliangye, turned out to become China’s liquor industry in one fell swoop the leader of a group. After ten years, to the magic of its marketing strategy and speed has not only been entrenched top, but in recent years, with four times the size of the market is also far from the second left behind. This decade, she introduced each of a marketing policy, will the entire wine industry in China, the formation of a sensational effect, driving the whole development of the industry and changes, and even follow suit and imitation. However, any other brands are unable to complete follow-up and beyond. She seems to be an industry-wide out of the dazzling sun, its own way, You more than tolerance. In China this ‘times’ of the market movement, majestic, Wang Feng Jin Xian. By 2003, she jumped to 26.9 billion brand value in China’s ‘most valuable brand’ of the motor ability tests on the third, maintaining the liquor industry first. Myths and contributed to her rise to great concern to the leaders of the country’s highest: in 1999, President Jiang Zemin inspected Wuliangye; in 2003 Chinese President Hu Jintao also visited Wuliangye. However, although literally Wuliangye dubbed ‘wine king’ of the title may be in the world economy not in the top plate in the top 500, but unfortunately Wuliangye the last two years has slowed down the pace of development of the vertical, while also encountered diversification, brand expansion and product policies of multiple confusion. But no matter what, a decade Wuliangye patterns worthy of our study and summarize! ● ‘Eagle Body Human Face’ moves of Brand personality decide the fate of the brand. No brand can not be a dream to create a stunning masterpiece of extraordinary refined. Wuliangye brand dream is neither utopian Huaquanxiutui style, nor is it sunrise and sunset and the pastoral mode of interest, but rather a realistic insight and superb jumping ability melt into an organic body of life and recyc