国际商务英语谈判Chapter 9International Technology Trade Negotiation.ppt

International Technology Trade Negotiation Chapter 9 master the principle legal forms of international technology trade master the steps of international technology trade negotiation master the content of international technology trade negotiation understand the features of international technology trade Learning Focus Lead-in：Case Study 1. What are major content that they are negotiating about? 2. What do you learn from this story? （1）International technology trade (international technology transfer) is the process of sharing of skills, knowledge, technologies, methods of manufacturing, samples of manufacturing and facilities among governments and other institutions （2）International technology trade is a complicated aspect of international business which is an organic part of a firm’s international strategy, influenced by diverse factors, ranging from firm size, global strategy, cultural and geographical distance . 1、How many principle legal forms of technology trade? Generally speaking, three principal legal methods can be used in technology trade: assignment, a license contract and a know-how contract 2、What is the assignment? This method, i.e. through assignment, refers to the sale by the owner of a11 his or its exclusive rights to a patent，trademark or know-how and the purchase of these rights by another person or legal entity’. Section Ⅰ I. Assignment This method, i.e. through assignment, refers to the sale by the owner of a11 his or its exclusive rights to a patent，trademark or know-how and the purchase of these rights by another person or legal entity’. Section Ⅰ 1、How many principle legal forms of technology trade? Generally speaking, three principal legal methods can be used in technology trade: assignment, a license contract and a know-how contract 2、What is the assignment? This method, i.e. through assignment, refers to the sale by the owner of a11 his or its exclusive rights to a pate