顾客搜索和零售商折扣模式下最优订货策略分析-analysis of optimal ordering strategy under customer search and retailer discount mode.docxVIP

AbstractWith the development of e-commerce, customer search behavior has become more and more frequent. Since customers search, retailers lose some orders, and retailers’ profits are affected. It’s a very interesting question to discuss how to deal with the customer search from the point of the retailer.This thesis considers a distribution system with one supplier and two retailers who have different market demand and order goods from the supplier separately. In this system, we establish two models, one is the customer-driven search model the other is the price discount model. In the first mod