五芳斋可持续发展战略分析-analysis on the sustainable development strategy of wufangzhai.docxVIP

市公司的转型；低端产品、低端商业模式向高端产品、高端商业模式的 转型；加快全国战略布局的步伐，实现区域性品牌向全国品牌的转型。 以“质量效益”为中心，做实做强食品产业链，强化“五芳斋”粽 子行业全国性领导品牌的地位。一方面，向经营要效益，通过拓展全国 市场、稳健发展连锁经营、加大品牌宣传等，推动企业经济效益的持续 增长；另一方面，向管理要效益，通过精细化管理提升产品质量、服务 质量和运营质量，加强风险控制，改善相关方关系，力求企业社会和经 济效益最大化。 如何通过各种变革与改进来完成五芳斋上市阶段的可持续发展，本 文制定出具体的实施方案：强化“和商”的企业文化，将和商理念阐释 到多个相关方；在确保各个产业板块盈利的基础上，建立战略管控模式， 实施品牌推广，持续推进技术创新，完善人才管理体系，落实财务垂直 管控以及循序渐进地推进信息化建设，从长远的战略高度来实现可持续 发展并拥有独特的经营理念和企业文化。 关键词：五芳斋；可持续发展；战略；和商  SUSTAINABLE DEVELOPMENT STRATEGY RESEARCH ON WUFANGZHAI ABSTRACT In recent years, Chinese food industry is increasing by nearly 20% every year. In a long period of time, Chinese food industry will maintain a rapid upward momentum rapidly and become a big growth point of national economy development. Wufangzhai which was established in 1921, has developed into a private enterprise group with industrial blocks--food, agriculture, real estate, quasi-finance and trade considering the food Industry as the key industry. It also has functions of scientific research, production, sales, and service. After the development of nearly hundred years, wufangzhai has initially formed the whole industry chain mode with the growing scale and further enhancing brand influence. But throughout the business of recent years, average per capita profit and sales profit margins of wufangzhai food block are lower than the average of national food industry, and declining year by year. With  the growth of enterprise scale, the production efficiency of wufangzhai is lowing. Facing the important milestone to listed, how to enhance the sustainable development ability of enterprise is a burning issue we have to face. The main purpose of this paper is to optimize strategy and organization control of wufangzhai, ensure the promotion of strategy practicable and operation capability to achieve inheritance and development of new hundred years. Based on the SWOT analysis, the sustainable development strategy of wufangzhai is to creating leading brand in rice product industry and c