TG集团机构重组及流程再造战略调整分析-工商管理专业论文.docxVIP

摘 要 随着中国经济的高速增长，国际竞争的日益加剧，制造型企业的利润率逐步 下滑，尤其是作为国内经济增长重要支持力量的中小型企业更是面临这一状况。 为了保证企业的稳定及高速增长，企业战略的制定和基于企业战略的产业结构调 整、重组，也越来越频繁的进入人们的视野。在这场国际化的竞争中，中小型企 业必须跳出原有的企业运营模式，在新的环境，新的形势下，采取更为贴近国际 经济的新的运营管理模式，建立符合企业自身发展需要的战略规划，才能在当今 危机四伏、动荡四起的经济环境中继续发展，逐渐扩张壮大。 本论文首先通过对制造型产业的发展现状及问题、未来的发展趋势和市场前 景的分析，针对泰格（Tiger）集团面对的机遇和挑战等问题，在战略上规划并进 行重组的调查研究。对 TG 集团公司现有产品结构、营销渠道、客户市场等进行分 析。结合中小型企业的转型期的实际情况探讨其未来发展方向，为解决目前 TG 集 团公司连续三年主营业务收入停滞不前、机构臃肿、管理问题层出不穷等问题探 讨解决办法。分析 TG 集团公司在战略重组中新价值的体现和预期结果。 本文以实践研究为主，兼顾理论，将从企业战略规划的基本理论出发，结合 中国中小企业战略发展案例，分析企业机构重组及流程再造的动机、企业的价值、 企业战略、包括重组的具体方法和一般程序等系列问题展开深入讨论，期望站在 企业战略层面，阐述内部机构重组及流程再造对企业战略规划的重大影响，为中 国中小企业的茁壮成长献计献策。 关键词 机构重组、企业战略、流程再造 ABSTRACT As the rapid development of Chinese economy and the rigid competition of the world market, the manufacturing enterprises are gradually decline in profit margins. Especially as the biggest domestic economic, More and more small and medium enterprises are facing this situation。In order to ensure the stability of enterprises and high-speed growth, enterprise strategy and business strategy based on industrial restructuring frequently access to peoples vision. In this international competition, small and medium-sized enterprises must jump out of the original operating mode of the enterprises. In the new environment, new situation, adopting a more close to the new international economic operation and management mode and establishing their own development needs in line with the strategic planning can be dangerous in todays turbulent economic environment everywhere continue to develop and grow gradually expand. In this paper, firstly, through the analyzing of development of the status quo and problems of the future development trends and market prospects, the TG (Tiger)Group in recent years the opportunities and challenges encountered in such issues as strategic planning and merger and reorganization are studied. TG Corporation of the existing product mix, marketing channels, customer market is analyzed. Combing the sm