TF公司经营战略转型分析-工商管理专业论文.docxVIP

disadvantage and crisis of the traditional business pattern and set up the key external and internal factor evaluation matrix. The fourth part, I mainly introduce the systematic thinking which the subsidiary company made in order to put into effect the decision of the strategic transformation, namely how to change the relationship with the headquarters, how to choose the new operation area, how to develop the horizontal integration strategy, etc. And then I analyze the company from the different aspects, finally bring forward the advice about the strategic transformation of the company. And I research the potential defect in the future. In the last part, I summarize the paper and point out the conventional energy corporations still need to carry out more struggling efforts to practise in order that they could implement the real target of the strategic transformation. There are several features about this paper as listed below. The first one, in the process of the strategic transformation, this paper shows comprehensively the medium-sized energy company how to develop the new operation realm and establish all kinds of the tactic to fulfill the target of strategic transformation. This paper analyzes the real corporation case which can be learnt effectively. The second point, when we establish the material the transformation strategy, this paper analyzes the company from the different angles. Therefore, TF Company could show his advantage himself, and deal with the unstable market effectively and timely. That has the strong feasibility and maneuverability. KEY WORDS: strategic transformation, SWOT analysis, BCG matrix ,LPG , horizontal integration 目 录 第一章 绪论 1 1.1 课题研究的背景 1 1.2 目标制定及其方法 2 1.3 研究思路 2 HYPERLINK \l _TOC_250003 第二章 行业状况及 TF 公司简介 4 2.1 行业状况简介 4 HYPERLINK \l _TOC_250002 2.2 TF 公司简介 6 第三章 子公司经营现状分析 12 HYPERLINK \l _TOC_250001 3.1 TF 公司对子公司经营的影响 12 HYPERLINK \l _TOC_250000 3.2 PEST 分析 16 3.3 产业环境分析 20 3.4 公司能力与资源分析 22 3.5 内外部关键因素评价矩阵 25 第四章 TF 公司转型战略分