成功之道教育集团发展策略分析-工商管理专业论文.docxVIP

Abstract In the first decade of the 21 st, the psychological counseling in China has developed rapidly, and has penetrated gradually into people?s daily life. However, because of lacking criterion and law binding, as the sunrise industries in China, psychology industries still have many difficulties behind their speed development. Compared with developed countries, Chinese psychology consulting business falls behind at standardization degree, information system construction and operation scale. How to achieve sustainable development and how to increase the adaptability in the market have become the main problems confronted by many psychological counseling companies. Since its establishment in1999，the Key To Success Edu. Group has become a psycholoical counselling organization with the professional psychological counseling services and training, and has become the vane of psychology industries.But rival technology products for the existing pressure, and the current single-channel of the market, the Group experienced tremendous pressure. Therefore, the need for a comprehensive customer market and competitor analysis, combined with their own strengths and weaknesses, to find a more suitable development of the Groups strategy, and the Group to reflect on the problems and make recommendations for improvement. The psychological background of the industry is fiestly introduced, in this article. And then, incorporating the current situation of psychological counseling industries, author?s working experiences as well as theories in marketing, strategy management, financial management, HR management and operation, gives out an analysis for the Key To Success Edu. Group in the following aspects: industry environment, competitors within industry, resources owned. With the analysis, the author provides a detailed and sustainable strategic objective for the general development of Group. In order to ensure the implementation of this strategy, the a