烂番茄威力有多大？.docVIP

“烂番茄”的威力有多大？ 　　你打开电影购票网站想看看近期有什么电影值得观看时，是否注意到相关页面几乎都会有每部电影的评分？这些网站评分是否会影响你对电影的选择呢？在美国，成立于2000年的烂番茄网是最主流的电影评价和交流社区之一，它的评价体系是如何影响人们对电影的选择以及电影票房收入的呢？ 　　In February 2016， Rotten Tomatoes―the site that aggregates movie and TV critics’ opinions and tabulates a score that’s “fresh” or “rotten”―took on an elevated level of importance.2 That’s when Rotten Tomatoes （along with its parent company Flixster） was acquired by Fandango， the website that sells advance movie tickets for many major cinema chains.3 　　People had been using Rotten Tomatoes to find movie reviews since it launched in 2000， but after Fandango acquired the site， it began posting“Tomatometer” scores next to movie ticket listings.4 Since then， studio execs have started to feel as if Rotten Tomatoes matters more than it used to―and in some cases， they’ve rejiggered their marketing strategies accordingly.5 　　It’s easy to see why anyone might assume that Rotten Tomatoes scores became more tightly linked to ticket sales， with potential audiences more likely to buy tickets for a movie with a higher score， and by extension， giving critics more power over the purchase of a ticket. 　　But that’s not the whole story. And as most movie critics（including myself） will tell you， the correlation between Rotten Tomatoes scores， critical opinion， marketing tactics， and actual box office return is complicated. It’s not a simple cause-and-effect situation. 　　Here are some questions that many people have about Rotten Tomatoes， and review aggregation more generally―and some facts to clear up the confusion. 　　How is a Rotten Tomatoes score calculated？ 　　The score that Rotten Tomatoes assigns to a film corresponds to the percentage of critics who’ve judged the film to be “fresh，” meaning their opinion of it is more positive than negative.6 The idea is to quickly offer moviegoers a sense of critical consensus7. 　　“Our goal is to serve fans by giving them useful tools and one-stop8 access to critic reviews， user ratings，