第8章 战略管理(罗宾斯管理学-第8版讲义全集,英文版).pdf

th 8th edition 8 edition Steven P. Robbins Steven P. Robbins Mary Coulter Mary Coulter PowerPoint Presentation by Charlie Cook PowerPoint Presentation by Charlie Cook Copyright © 2005 Prentice Hall, Inc. Copyright © 2005 Prentice Hall, Inc. All rights reserved. All rights reserved. L E A R N I N G O U T L I N E Follow this Learning Outline as you read and study this chapter. The Importance of Strategic Management • Define strategic management. • Explain why strategic management is important. • Discuss what studies of the effectiveness of strategic management have shown. The Strategic Management Process • List six steps in the strategic management process. • Explain why it’s important to know an organization’s mission. • Describe what managers do when they do external and internal analyses. • Explain the role of resources, capabilities, and core competencies in the internal analysis. Copyright © 2005 Prentice Hall, Inc. All rights reserved. 8–2 L E A R N I N G O U T L I N E (cont’d) Follow this Learning Outline as you read and study this chapter. The Strategic Management Process (cont’d) • Define strengths, weaknesses, opportunities, and threats. • Discuss what happens during strategy formulation, implementation, and evaluation. Types of Organizational Strategies • Tell what strategies each level of management is typically responsible for. • Describe the three major types of corporate strategies. • Explain the three growth stra