PPT模板时尚品牌宣传PPT模板.pdf

P a g e 1 LOGLOG OO 时尚品牌宣传模板时尚品牌宣传模板 Modern Minimal Presentation P a g e 2 Welcome Messagge! JOHN BLACK CEO / FOUNDER Frequently, your initial font choice is taken out of your hands; companies often specify a typeface, or even a set of fonts, as part of their brand guidelines. Occasionally you’ll find a job has specific requirements, such as limited room that might require a condensed face, or a lot of legal text that might require a fface ththat’t’s hihighlhly llegiblible att smallll siizes. HHowever, ifif you fifindd yourselflf withith an entitirelly blblankk page, withith unlilimititedd optitions, ththe natturall pllace tto sttartt iis ththe largest proportion of text, and that is probably your body copy. When selecting a typeface for body text, your primary concern should be readability. Don’t concern yourself with personality at this stage. I’m of the school ofof thoughtthought thatthat believesbelieves thatthat youyou’rere betterbetter offoff masteringmastering aa fewfew typefacestypefaces. P a g e 3 CompanyCompany HistoryHistory FFrequentlly, your iiniitiiall ffont chhoiice iis takken out off your hhandds; companiies offten specifify a typefface, or even a set of fonts, as part of their brand guidelines. Occasionally you’ll find a job has specific requirements,