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The Most Innovative
Companies 2018
INNOVATORS GO ALL IN ON DIGITAL
The Boston Consulting Group (BCG) is a global management consulting firm and the world’s
leading advisor on business strategy. We partner with clients from the private, public, and not-for-
profit sectors in all regions to identify their highest-value opportunities, address their most critical
challenges, and transform their enterprises. Our customized approach combines deep insight into
the dynamics of companies and markets with close collaboration at all levels of the client
organization. This ensures that our clients achieve sustainable competitive advantage, build more
capable organizations, and secure lasting results. Founded in 1963, BCG is a private company with
offices in more than 90 cities in 50 countries. For more information, please visit .
THE MOST INNOVATIVE
COMPANIES 2018
INNOVATORS GO ALL IN ON DIGITAL
MICHAEL RINGEL
HADI ZABLIT
FLORIAN GRASSL
JUSTIN MANLY
CLEMENS MÖLLER
January 2018 | The Boston Consulting Group
CONTENTS
3 INNOVATION IN 2018
The 50 Most Innovative Companies
Digital Innovation Takes Over
A Digital Innovation Divide
Digital Change
8 HOW DIGITAL TRANSFORMS INNOVATION STRATEGY
What’s Possible?
How Do We Use Data and Software?
How Do We Access the Capabilities We Need?
What Are the Risks of Not Moving Fast Enough?
What Are Leaders Doing?
Playing by New Rules
13 A DIGITAL OVERHAUL FOR INNOVATION OPERATIONS
High-Impact Innovation
A Foundation for Digital Design
Models and Labo
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