基于大学生观影行为调查的山东高校院线开发研究-工商管理专业论文.docxVIP

万方数据 万方数据 Subject: The Development Research Of Colleges’ and Universities’ Theatra Chain in Shandong Province Based On The College Student’s Viewing Behavior Investigation Specialty: Master of Business Management（MBA） Name: Ma ying （Signature） Instructor: Yu li xin （Signature） ABSTRACT At present, our country is coming into the development and prosperity of the cultural industry, the film industry has also ushered in the golden period of development, but for a long time, as the main force of film market consumption, student film market has not been paid enough attention. This research through the questionnaire form combined with typical access, the Shandong local students status as the main basis, from the impact of the students understand the viewing characteristics and consumption habits, value orientation and students on the film, to the theater chain development in Universities of Shandong province and give suggestions. This study was to the film life of college students’ research; the participants gender, and age, cultural background is different, according to the needs of research, mainly through the system analysis, literature induction method, investigation method, quantitative analysis and qualitative analysis, case study method and other methods, to explore the research to the problems. This study selected Shandong Normal University as a case analysis, through the analysis of Shandong Normal University theater, film projection booth of Shandong Normal University upgraded, and build a construction project that can be used to be promoted in the campus. Through the survey found: college students are the most active part of the whole society, plenty of time and energy that they have many leisure entertainment, while the film become college students first choice of entertainment. In the investigation on behavior of college students view of college students group, limited economic strength, usually expect in cinemas discount time viewing, and because students