精准扶贫背景下农村电商关系网络与地方营造研究以广东省五华县为例.docxVIP

精准扶贫背景下农村电商关系网络与地 方营造研究一一以广东省五华县为例 王盈盈谢漪王敏 华南师范大学地理科学学院香港中文大学（深圳）理 工学院 摘要： 当前分享经济迅速扩展，成为发展热点，而农村电商是分享经济渗透到乡村的 体现。在分享经济和精准扶贫的背景下，以广东省五华县为案例地，立足其电子 商务进驻乡村的机遇，以“行动者网络理论”的研究方法诠释农村电商关系网 络的构建及其地方意义的重构。研究发现，农村电商进驻农村引发了当地经济形 态和社会关系网络的变化，在以农村电商为主体的乡村关系网络中，多元主体 重塑了对乡村的地方想象，非人类主体“互联网”亦颠覆了乡村的传统地方意 义。农村电商活动带来了流动人口 “回乡创业”的热情，亦重塑了地方土地使用 的意义。“互联网+农村电商”模式不仅改变了传统地方的生产销售方式，重塑 地方关系网络，在此基础上亦有利于贫困乡村精准扶贫的实现，重构乡村地方 意义。 关键词： 农村电商;关系网络;地方营造;精准扶贫;地方意义;五华县; 作者简介：王盈盈（1996-）,女，学士，主要从事乡村地理方面的研究。 E~mai1:wangy. ying@foxmai1. com? 作者简介：王敏（1981-），女，博士，讲师，主要研究方向为社会文化地理与 城张规划。E-mail: scutminmin@hotmail. com. 收稿日期：2017-01-20 基金：国家自然科学基金项目 Rural E-commerce relational network and place making under the background of targeted poverty reduction— Case study of Wuhua county WANG Ying-ying XIE Yi WANG Min School of Geography Science, South China Normal University; School of Science and Engineering, The Chinese University of Hong Kong; Abstract： Nowadays sharing economy has become a hotspot， and rural E-commerce is an embodiment of sharing economy penetration into rural areas. Under the background of sharing economy and targeted poverty reduction, this paper selected Wuhua County, Meizhou City, based on the opportunily of its E-commerce presenee in rural areas, as case study and analyzed the process of rural E-commcrcc relational network and its reconstruction of place meaning through uActor-network theory” . The study found that rural E-commerce led to changes in the local economic patterns and social networks. Tn relational network with rural E-commerce as the subject, multiple subjects reshape the local imagination of rural areas and the non-human subject Internalso subverts the traditional place meaning of rural areas. Rural E-commerce activities have brought the enthusiasm of migrants to start their own businesses7 and have reshaped the significance of local land use. The ter net + Rural E-commerce mode has not only changed the local traditional production and sales methods and reshape