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巴西饮料市场的增长（英文版）.pdf

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報告吧 www.baogaoba.xyz 獨家收集百萬報告实时更新日更千篇報告吧 FINDING GROWTH IN THE BRAZILIAN BEVERAGE MARKET Market performance by sector: In home For the past three years the beverages market has Dairy drinks, the largest part of the market, is driving performed behind total the decline along with cold beverages. Beer and coffee FMCG, therefore its are bucking the trend and managing to grow YoY. importance declined from 15% (MAT Sep 16) to 14.6 (MAT Sep 18). The market in Brazil is significant, complex Cold Beverages and experiencing challenging times. Dairy Beer Coffee However, there are opportunities to grow. We have identified four Picture n. 1 | Total Beverages Market: Local Market Currency (R$) : Yoy % Change 52 w.e July`18 vs. 52 w.e July`17 | Total Market important areas for manufacturers to consider when building a category Considering categories, there are important strategy for future growth. differences between them. To understand who is competing in a similar space to each other, there are The report covers the market two important KPIs: how many (penetration) and how dynamic between In Out of often (frequency) shoppers buy each category.