我国影视剧出口逆差原因状分析及对策研究.docxVIP

摘要 随着社会经济的快速发展，人民的精神文化需求也在日益增多，其中影视剧一直是大众休闲娱乐不可或缺的主要方式之一。同时，在经济全球化的背景下，文化产业也越来越得到重视，在提高国际竞争力方面发挥着举足轻重的作用，逐渐成为弘扬民族文化,提高国家软实力的重要手段。因此，创作出更多优秀的电影和电视剧作品，打开国际市场大门，让中华文化逐步走向世界，是提高我国国际竞争力和影响力的重要途径之一。然而，当前我国影视文化产业的发展还相对滞后，在世界市场上所占的份额相对较小，国际竞争力不强，对外贸易逆差严重。本文主要从我国影视剧出口逆差的现状出发，结合影视剧进出口的相关数据，研究我国影视产业存在的问题和造成出口障碍背后的深层次原因，并对扩大我国影视剧的海外贸易提出相关对策建议。 关键词：影视剧，出口逆差，现状，原因分析，对策研究 ABSTRACT With the rapid socio-economic development, peoples spiritual and cultural needs arealso increasing, which the TV drama has been one of the indispensable main ways of leisureand entertainment.Meanwhilejn the context of economic globalization, the cultural industryis becoming more and more attention, play an important role in enhancing internationalcompetitiveness, and gradually become to carry forward national culture and an importantmeans of enhancing national soft power. Therefore, to create more outstanding works ofmovies and TV shows, that opens the door to the international market, let the Chinese culturegradually towards the world, isan important way to improve our international competitivenessand influence.However, the current development of our movie and TV cultural industry isrelatively lagging, filmand television product is not strong in the international competition,theworld market share is relatively small and foreign trade deficit.In this paper, starting from thepresent situation of film and television play in our country export trade deficit, the problem ofthe cultural industry in our country and the profound reasons behind the barriers to exports,puts forward suggestions for expanding the overseas trade of film and television play in ourcountry. Key words:Movie and TV program, Export deficit, status quo, Cause Analysis, Suggestions 目录 摘要 TOC \o 1-5 \h \z \o Current Document ABSTRACT 11 \o Current Document 1我国影视剧产品进出口现状 1 \o Current Document 2我国影视剧出口逆差原因分析 6 \o Current Document 2.1我国影视剧制作水平落后，缺乏创新能力 6 \o Current Document 2.1.1外国影片题材丰富 6 \o Current Documen