市场营销英文.pptVIP

　　　　　　　YIHAN Medical Cosmetic surgery Marketing Planning 小组成员：毕晓旭 兰婷婷 陈俊贤 李敖旸 颜其进 蒲思齐 谢航军 吴昊 周恒通 第一页，共三十页。 1.Marketing environment analysis. Politic Economy 第二页，共三十页。 Society Technical 第三页，共三十页。 Industry Product 第四页，共三十页。 Competition Local major competitors： LAIYIN (Zhuhai) cosmetic surgery hospital MEHAN Medical Beauty Zhuhai PINGAN Plastic Surgery Center ZhuhaiMacao medical cosmetic plastic surgery clinic Zhuhai Kowloon Cosmetic surgery Hospital Zhuhai Luda Orthopaedic Hospital Fang Hua Cosmetic surgery Hui Ai Hospital plastic surgery center Korean Plastic surgery counseling centers in Zhuhai Zhuhai YANGGUANG Hospital plastic surgery center 第五页，共三十页。 Consumer The age composition:According to a sample survey of business data,consumers in the Cosmetic surgery medicine,women accounted for more than 96%.23 years old 45% 24-30 years old 28.7% 31-40 years 20% 41-50 years, 5% 1.3% over 50 years.Consumption surgery Item structure: 8% of major surgery,92% of minor surgery . On the whole, the main target consumer group of 20-34 year-old female, the span of age is 14 years.Secondary target consumer group is 35-44 years old, The span of age is 9 years old. 第六页，共三十页。 2、SWOT Analyse 第七页，共三十页。 Advantage Geographical advantage：Zijing Road No. 226, Xiangzhou District, Zhuhai city, the geographical position is superior; the traffic is convenient.No.4, No.5, No.10A, No.10, No.11, No.13, No.16, No.32, No.55 bus pass. Price advantage：Our center with the project fees compared to the competitors cost around 20% Financial advantage：he strong expectation of long-term development of enterprises，for the timely payment request is not high, a slow steady brand construction use，and the opportunity from the public point of brand reputation, to avoid the risk of industry experience of social public opinion caused by. 第八页，共三十页。 Disadvantage Start disadvantage: Our center formally put into operation in the market for a short time. In the aspect of brand a