可口可乐(全球客户定制中心branding.pptVIP

Sameer Mathur Branding 第一页，共十七页。 What is a Brand? * 第二页，共十七页。 The Eight Roles of a Brand * Identify the maker Simplify product handling Organize accounting Offer legal protection 第三页，共十七页。 The Eight Roles of a Brand * Signal quality Secure Price Premium Create Barriers to Entry Create Competitive Advantage 第四页，共十七页。 Brand Equity * 第五页，共十七页。 * 第六页，共十七页。 Four Attributes of Strong Brands * 第七页，共十七页。 Eight Advantages of Strong Brands * 第八页，共十七页。 Eight Advantages of Strong Brands * 第九页，共十七页。 Slogans Like a good neighbor, State Farm is there Just do it Nothing runs like a Deere Save 15%