罗纳德·J·埃伯特-商学精要（第8版）ebert_be08_inppt_16.pptVIP

Individual investor trading can be accomplished through a number of different ways. First, stock brokers can buy and sell stocks. They earn commissions by executing buy-and-sell orders from nonexchange members. Discount brokers offer lower fees to investors than do full-service brokers. Full-service brokers offer full services to investors who do not have the time to manage their own portfolios. Conditions favoring online trading including the following: Convenient access to the Internet Fast, no-nonsense transactions The opportunity for self-directed investors to manage their own investments