TED中英双语演讲稿The era of open innovation.pdfVIP

The era of open innovation Charles Leadbeater 2007-01-31 /talks/charles_leadbeater_the_era_of_open_innovation Pollykann - A powerful video player (App) for learning languages provided technical support for the subtitles. 本字幕由【小鹦看看】- 用了会后悔，不用更后悔的外语学习App，提供技术支持。 What Im going to do, in the spirit of collaborative creativity, 现在我将要做的，在协作创新精神的影响下， is simply repeat many of the points 只是简单地重复 that the three people before me have already made, 前面3位已经说过的许多观点。 but do them -- 但是就这样去做吧 ―― this is called creative collaboration; 这就叫作创造性协作； its actually called borrowing -- 实际上叫借用（拿来主义）。 but do it through a particular perspective, 但是从一个独特的角度来做， and that is to ask about the role of users and consumers 也就是问问用户和消费者 in this emerging world of 在这个逐渐显现的 collaborative creativity 协作创新世界里面所扮演的角色， that Jimmy and others have talked about. 这也是吉米和其他几位讲过的。 Let me just ask you, to start with, 作为开头，让我来问你们， this simple question: 这个简单的问题： who invented the mountain bike? 谁发明了山地车？ Because traditional economic theory would say, 传统的经济理论会说， well, the mountain bike was probably invented by some big bike corporation 嗯，山地车很有可能是某个大型自行车公司发明的， that had a big Ramp;D lab 因为它有一个很大的研发中心 where they were thinking up new projects, 来琢磨出新项目， and it came out of there. It didnt come from there. 于是山地车就产生了。但是山地车不是从那里创造出来的。 Another answer might be, well, it came from a sort of lone genius 另外一种回答可能是，嗯，山地车来自于一个孤独的天才。 working in his garage, who, 他在他的车库里面， working away on different kinds of bikes, comes up 研究了很多种不同的自行车， with a bike out of thin air. 然后就凭空想像出了这么一种新型的自行车。 It didnt come from there. The mountain bike 但是山地车也不是从那里创造出来的。山地车 came from users, came from young users, 来自于用户，来自于年轻的用户， particularly a group in Northern California, 特别是在北加州的那一群。 who were frustrated with traditional racing bikes, 他们对传统的赛车很灰心丧气， which were those sort of bikes that Eddy Merckx rode, 就那种埃迪•墨克斯（顶尖自行车赛手） or your big brother, and theyre very glamorous. 或者你们的大哥骑的赛车，那些赛车过于迷人了。 But also fru