新郑国际机场商业化运营策略研究.pdfVIP

新郑国际机场商业化运营策略研究 摘要：随着我国经济发展和人民生活水平的提高，许多人在出行的时候都会选择 飞机出行，随着飞机出行的普遍化，以往机场的运营模式已经无法满足时代发展 的需求，目前的当务之急是建立完善的商业化进场运营模式。充分利用航空资源 优势，提升机场商业化的运营质量和效率，为机场经济效益的提升提供支撑和保 障。并且在之后的机场建设过程中也要采用商业化运营模式。本文以新郑国际机 场为研究对象，全面分析了该机场目前商业化运营的整体现状，指出了其中存在 的主要问题，并提出了改进的策略和建议，帮助新郑国际机场更好地实现商业化 运营。 关键词：新郑国际机场；商业化运营；新零售 Abstract:With the development of my countrys economy and the improvement of peoples living standards, many people choose to travel by plane. With the popularization of plane travel, the previous operation mode of airports has been unable to meet the needs of the development of the times. The current priority is to establish and improve The commercial approach operation mode. Make full use of the advantages of aviation resources, improve the operational quality and efficiency of airport commercialization, and provide support and guarantee for the improvement of airport economic benefits. And in the future airport construction process, the commercial operation mode should also be adopted. This paper takes Xinzheng International Airport as the research object, comprehensively analyzes the overall status of the airports current commercial operation, points out the main problems, and puts forward improvement strategies and suggestions to help Xinzheng International Airport better realize commercial operation. . Key words: Xinzheng International Airport; commercial operation; new retail 目录 摘要1 Abstract 1 一、绪论4 （一）研究背景4 （二）研究意义4 （三）研究现状5 二、机场商业化运营概述5 （一）机场商业化5 （二）机场商业化运营的特点6 （三）机场商业化运营的规划7 （四）机场商业化运营的影响因素7 三、新郑国际机场商业化运营的问题 8 （一）新郑国际机场商业化运营现状分析8 （二）新郑国际机场商业化运营的问题10 四、新郑国际机场商业化运营存在问题的原因11 （一）市场化不充分11 （二）候机楼商业规划结合实际不足11 （三）商业业态组合不科学12 （四）商品定价不合理12 （五）航站楼商业缺乏有实力的专业运营商