江西中电公司发展战略研究.pdfVIP

要 本论文以江西中电电力工程有限责任公司( 以下简称江西中电)为研究对象，试 图从发展战略等方面的理论下手，对江西中电发展战略进行目标与原则分析，必 要性分析以及对江西中电发展战略的主要内容进行内析，从而为江西中电制订切 实可行的公司发展战略，以期对中国电力检修事业发展起到推动作用。 本文将从以下四个方面进行探讨：1、对江西中电所处的宏观环境进行分析及 对发展战略理论综述。2 、对江西中电制定发展战略进行深入研究，探讨江西中电 的现状及制定发展战略的必要性，提出江西中电发展战略中所遵循的目标与原则。 3、对江西中电发展战略的主要内容进行分析，注重企业的物质文明和精神文明建 设，包括企业总体发展战略、营销战略、人力资源战略、资本运营战略、品牌战 略、国际化战略和企业文化制度战略。 4 、针对江西中电执行发展战略过程中所 遇到的具体问题提出对策和建议。 关键词：发展战略 1 ABSTRACT This artic takes JIANGXI ZHONGDIAN Power Engineering company Limited (hereinafter referred to as JIANGXI ZHONGDIAN) as the research target and attempts to analyze the objectives and principles of the development strategy and its necessary as well as main contents of its development strategy. The purpose of study is to propel the practical development strategy of power overhaul and promote the development of power overhaul. This article mainly discusses the following four aspects: 1 、Analyze the macro environment of JIANGXI ZHONGDIAN and view of the development strategy theory. 2 、Intensive research of the development strategy abiding by JIANGXI ZHONGDIAN, exploration of its current situation and the necessary of establishing strategy, and come up with the obj ective and principle that JIANGXI ZHONGDIAN should take. 3 、Analyze of the main contents of its development strategy and focus on the Material Civilization and Spiritual civilization of company, which include the general development strategy, the strategy of marketing, the strategy of human resource, the strategy of Capital management, the strategy of brand, the strategy of International, the strategy of enterprise culture and corporate image. 4 、come up with measures and suggestions to the specific problems encountered in the course of carrying out the development strategy.