一个国有企业的战略管理实践--秦岭电气公司案例报告.pdfVIP

要 本文在战略管理理论的指导下，结合我国当前的经济环境，对指导企业战略 管理的思维模式进行了一系列研究工作，并把该研究成果应用于秦岭电气公司。 本文在方法上并不是先主观地构 一个关于战略管理误区的框架，然后逐条 论述;而是以一个实际的案例为基础，揭示成功的战略管理应具有的特点，并归纳 出一些在战略管理方面对企业具有借鉴意义的结论。 本文首先总结了企业战略管理的发展，阐述了课题研究背景，提出了研究问 题的意义；其次将战略管理理论应用于秦岭公司的管理工作之中，通过对秦岭公 司的内部资源、能力的分析及外部发展机会的辨认，运用SWOT 法制定秦岭公司 的经营战略:以电机技术研究、开发、制造为中心的同心多样化战略为公司的发展 战略;以重点发展制冷电机、汽车用电机、外贸电机、尼龙齿轮为公司的产品战略: 以低成本与高差 的整合竞争战略为公司的竞争战略。论文最后并提出了相应的 实施 议。 关键词：战略管理 思维模式 经营战略 秦岭公司 1 Abstract Directed by the theory of strategic management, taking into consideration of the present economic environment of China, this thesis has a series of research with the thinking patterns that guiding the strategic management of an enterprise. And the result is applied to the Qinling Electrical Company. In this thesis, it s not first to build a framework of the misunderstanding strategic management, and then demonstrate individually; On the other hand, it reveals the characteristics of the great strategic management on the basis of a real example, and then draws conclusions that can be used by the enterprises. At the beginning of the thesis, it summaries the developments of the enterprise strategic management, exposes the background of the research, and shows the significances. Then, a new theory of enterprise strategic management is put into practice in the strategic management of Qinling Electrical Company. By analyzing the internal factors of the company such as resource, capacity and its external opportunities to develop, it points out to use the SWOT Method to make the management strategy of Qinling Electrical Company: focusing on the refrigeration motor development, vehicle motor, foreign trade motors, nylon gear for companys product strategies: the integration and competitive strate