宜春电信服务营销渠道建设存在的问题及其对策研究.pdfVIP

要 21 世纪是知识经济的时代，也是市场竟争的时代。激烈的市场竞争和强大的 技术变革，使企业服务营销渠道的建设变得更加重要。经过全体员工的共同努力， 宜春电信服务营销渠道的建设框架已基本形成，并开始发挥其积极的作用。 但随着电信市场竞争的不断加剧和宜春电信战略目标的转移，宜春电信服务 营销渠道的建设工作也暴露出了一些深层次的问题，这些问题的存在，将会严重 制约渠道建设工作的纵深发展，影响渠道作用的有效发挥。 本文通过对宜春电信 四个服务营销渠道”现状的调查研究和深入分析，揭示了 宜春电信服务营销渠道在运行过程中存在的主要问 ，提出了如何不断加强和完 善宜春电信服务营销渠道的措施和办法。这将对改善宜春电信的服务形象，提高 服务营销能力，赢得客户市场起到积极地推动作用。 但市场是无情的，它不会以任何人的主观意志为转移。宜春电信要想在激烈 的市场竞争中站 脚跟并赢得胜利，就必须要学会适应，要在变化中求生存，在 创新中谋发展。只有通过管理和机制的创新，不断地完善其现有的服务营销渠道 模式，建立健全宜春电信服务营销渠道体系，才能确保宜春电信的市场份额，有 效地推动宜春电信的可持续发展。 关键词:电信;营销;渠道;问 ;研究 1 Abstract 21st century is the age of knowledge economy and the times of market competition.The fiece market competition and the powerful technologic revolution which made the construction of marketing means about the cooporation service more important.Through all the staffsefforts,the construction outline on service marketing means of the Yichun Telecom has basically formed and began to play a postive role. While,the construction work of Yichun Telecom service marketing means with the intensing of the Telecom marketing competiton and the transfering strategic objective also exposed some thorough problems.The existing of these problems will seriously restrict the deep-going of the construction work method, which will also influening the effective playing of the marketing means. According to the investigating research and deep analyses on the four kinds of service marketing means of Yichun Telecom, it reveals the main problems which existing in the Yichun Telecom service marketing means operation,suggests how to intensify and perfect the Yichun Telecom marketing means of service measures, all that will improving of the image of Yichun Telecom,