云端运算时代下电信营运商车载资通商业模式之转型.pdfVIP

云端运算时代下电信营运商车载资通商业模式 之转型 陶治中 陈颖玮 邱刘中 钱力铭 陈亭恺 赵武彬 （淡江大学运输管理学系台湾新北市，25137 ） 摘要 云端运算已成为海峡两岸共同的未来新兴产业之一，与智能运输系统发展攸关 的车载资通技术及其服务型态，如何结合云端运算而产生创新或转型的商业模式遂成 为研究热点。本研究将以车载资通讯产业链为架构，从电信营运商的观点，探讨其在 整体车载资通讯云端平台商业模式的扮演角色及商业模式转变型态，藉由对台湾现有 的电信营运商进行文件分析与深度访谈，本研究将研提可行之商业模式与发展策略， 供学术界、产业界与政府单位参考。 关键词 云端运算 车载资通讯 商业模式 Transformation of Telematics Business Models in the Age of Cloud Computing from Telecom Operators ’ Perspectives Chi-Chung Tao, Ying-Wei Chen, Liu-Chung Chiu, Li-Ming Chien, Ting-Kai Chen, Wu-Bing Chao （Tamkang University ，New Taipei City ，25137 ，台灣） Abstract ： Numerous Telematics business models are likely to move, for the most part, to a cloud computing concept, in which all manner of applications and services will be offered instantly, from inside the cloud, to a multitude of wireless and fixed end-user devices. This paper firstly reviews development of cloud computing from telecom operators’ perspectives to identify their capabilities for rapid changes in offering Telematics applications and services. Secondly, potential Telematics business models are proposed in consideration of cloud computing in Taiwan by using cluster analysis based on in-depth interviews with telecom operators. An attempt to derive corresponding strategies to proposed business models for Telematics in Taiwan is made in this paper. For example, route guidance recommendations may vary for a certain period by including Telematics users’ experience within network communities (plurk, facebook, twitter, etc.) with the help of data mining technology. key word ： Cloud