形意兼容——汉字图形在现代标志设计中的表现方法的研究.pdfVIP

形意兼容——汉字图形在现代标志设计中的表现方法研究 形意兼容——汉字图形在现代标志设计中的表现方法研究 [内容摘要]随着设计本土化、民族化的发展趋势，标志设计正面临着新的机遇与挑战。由于 中国在的国际事物中地位与作用与日俱增，世界对中国以及其文化的关注越来越多，中华民 族的传统文化得到了重新定位与发掘，汉字图形标志的呈现出勃勃的生机。汉字图形有着不 可比拟的视觉功能性与审美性，它是“形”与“意”完美结合的视觉符号。尤其是汉字图形 在现代标志设计中的表现方法上，将这一点表现的淋漓尽致。本文通过汉字图形“形”与 “意”兼容的视觉角度来考察汉字图形在现代标志设计中的特点及其表现方法，希望对致力 于设计的人们有一定的启示。 [关 键 词] 汉字；标志；汉字图形 形意兼容——汉字图形在现代标志设计中的表现方法研究 The Combination of “Graphics” and “Meaning” Represent Method Research of Chinese Character Graphics in Modern Symbol Design. Zhenyuan Ma Directed by Zhenshan Guo Abstract: The symbol design is confronted with new chances and challenges as localize and native developing trend of design. Our world is paying much more and more attention to China and her culture because China has the gradually improving function and status in the international affair. Our native traditionally culture has been orientated and discovered again, and Chinese character graphics has taken on vigorous vital force. Chinese character has unassimilated visual function and taste, it is a perfect combination of visual symbol of “graphics” and “meaning”. Especially, it shows thoroughly in Chinese character way of represent of present symbol design. This article hopes to give some inspiration to the people who apply themselves to design by the point of view which is compatible “graphics” and “meaning” of Chinese character to reviewing represent method of Chinese character in modern symbol design. Keywords: Chinese character; symbol; graphics of Chinese character