Foreign periodicals Abstract- Let the brand around the world.docVIP

 PAGE \* MERGEFORMAT 10 Foreign periodicals Abstract: Let the brand around the world Let the brand around the world ‘Special Report on Direct Mail ‘4 With the dollar depreciating against other currencies, it seems that the U.S. economy is facing recession. For Direct Mail Marketing From EMKT. people, is not should consider international expansion plans? Let us listen to the point of view. To expand overseas, the first condition is to understand that you want to enter the market, products must also know whether it is in the national and regional needs. Take ‘Readers Digest’, the German readers like cowboy and Indian, the results of a published article on Native American history, the ‘Readers Digest’, in Germany, sold, sold even more than the United States. Of course, even a home market of the United States such as the helm of the company, go abroad could also took a plunge. Some markets - such as Canada, Japan, Britain and France - for the very loyal to brands they trust. Therefore, before preparing and together abroad should consult the opinions of experts, and which companies are suitable to enter what they were. At the same time, we must know where the fastest economic growth in the country? China and the EU should be a better option. Because of the retail market underdeveloped, the Russian people have money to buy anything. When assessing a new market, direct mail marketing, people should consider whether we really need to establish an entity in the market the company. ‘You need to know this country, need to know what the product is, how to be used, how the legal environment, the market the extent of how the tax and human resources, and then think through the agent will satisfy the needs of business, or really need to build entities in the company. ‘ For those without overseas experience in direct mail marketing people, to choose some places of a similar culture and language would be easier to some, such as Australia and the UK. Enterprises also need