Foreign periodicals Abstract- channels which start their own brands.docVIP

 PAGE \* MERGEFORMAT 10 Foreign periodicals Abstract: channels which start their own brands Channels, which start its own brand ‘Special Report on the management magazine ‘5 Often teach you discount stores, chain supermarkets, chain drug store’s consumers can easily discover the past few years, a strong channel to develop the own-brand (Private Brand / Label), grab the Taiwan people’s livelihood and consumer goods market pie intensified the situation. Channels, the development of own-brand products, is bound to competitive brand on the market pose a threat and could even re-sell the territory. The marketing of branded goods are concerned, how to adjust strategies to make their own goods should become an important issue; right channel in terms of how to further coordination and cooperation with OEM manufacturers to achieve a win-win, how to persuade consumers to lay down his ‘mental defense’ buy ‘low price and high quality’ own brand, nor is it a simple task. For the rapid coverage of its own brand of consumer goods, generally contain two forms: First, the public well-known retailers (channel) and the domestic and international OEM manufacturing giant co-operation, named after its own brand of products, and the brand only in the retailer (the channel) in-store sales. Such products is the most well-known brand Carrefour’s’ Carrefour ‘, Watson’s’ Watsons’ and so on; other is named after the non-channel, but by the particular channels of commercial imports and only in the channels of trafficking, such as Watson’s’ Little Ze family ‘and so on. According to statistics, in recent years, more and more families began to buy their own brand, its market size increased by nearly 10%, which indicates that own-brand consumer goods has come to attention. At the same time, survey data show, drinks, toilet paper, shampoo, bath milk, cookies, candy, ice cream and frozen food category, compared to other commodities, have more of their own brands. Relatively speaking, skin c