Precision Marketing- New selling Jiuyangzhenjing.doc

 PAGE \* MERGEFORMAT 7 Precision Marketing: New selling Jiuyangzhenjing For any business, the constant technological innovation, continuous innovation, enterprise survival and development is always the first priority. The face of increasingly fierce market competition, how companies continue to meet consumer demand for multi-level? Accurate grasp of the ever-changing consumer demand dynamics? do launch of the “new” both for the “market”, and inspired by “consumers” favor? is that many enterprises are “headache” of the event. In 2008, the author asked by a friend, took over the diagnosis of preserved fruits of a small and medium enterprises, the company has in the survival and development of the industry over a decade, the face of the industry’s high degree of product homogeneity and market the vicious competition, the enterprise At this time in a critical stage of life and death, for the situation, the only way all companies lies in the promotion of new products. Therefore, in order to achieve the promotion of new products “can only succeed, not fail,” the corporate mission, the author of the following nine, do your homework, and finally to the firm’s new market has been very good results. Here’s colleagues in the industry to take this opportunity to share with you, exchange! First, the accurate grasp of consumer trends, locked product development direction. In order to better understand and grasp the consumer demand, we have chosen a brand agency in Guangzhou, the depth of cooperation with start and quickly established a committee to conduct a full range of intensive consumer research, including consumer communication, dealer interviews etc., to master a large amount of information and data. Through analysis, we found that: food consumption trends of consumers is a small wrapper class to the independent (we commonly known as “bulk”) trends in development. Therefore, we quickly locked the direction of new research and development. According to business c