Discussion on Enterprise sports marketing-毕业论文翻译.docVIP

Discussion on Enterprise sports marketing First, the concept and connotation of sports marketing Sports marketing is in accordance with the laws of the market, combined with business needs, integrated enterprise resource advantages, with the title, sponsorship and other means, through the sponsorship of sporting activities to establish a corporate image, promote the corporate brand and create consumer demand, and create a favorable external environment for the development of one kind of nascent independent marketing tool. Sports marketing is a strategy is relying on physical activity, combined with the sports product, the sports culture and brand culture blend to form a unique corporate culture of systems engineering. Sports marketing both the sport as a sports merchandising industry marketing, also includes enterprise to carry through sports marketing. sports marketing has long-term, systematic and cultural characteristics. sports marketing, the most basic function is to re-integrate enterprise resources, corporate services all operating completely in the sports marketing, embodied in the sports activities sports culture into enterprise products to achieve sports culture, brand culture and corporate culture integration of the three, causing consumers and businesses to resonate in the minds of consumers to form a long-term special preferences, as companies a competitive advantage. papers Knowing the enterprise products and sports combine to produce the kind of culture, the real implementation of sports marketing companies selling products, but a culture, a sport that resonate with consumers for emotions. Second, the sports marketing and business promotion, product advertising distinction A sports marketing and the “potter praises his own pot” type of ad has a qualitative difference. Sports Marketing - biggest feature is a public good, easy to be accepted, its role is general advertising can not be achieved, the effect is even more corporate propag