目的论视角下汉英对外宣传翻译分析——以唐山外宣材料为例-an analysis of chinese - english publicity translation from the perspective of skopos theory - taking tangshan publicity materials as an example.docxVIP

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目的论视角下汉英对外宣传翻译分析——以唐山外宣材料为例-an analysis of chinese - english publicity translation from the perspective of skopos theory - taking tangshan publicity materials as an example.docx

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目的论视角下汉英对外宣传翻译分析——以唐山外宣材料为例-an analysis of chinese - english publicity translation from the perspective of skopos theory - taking tangshan publicity materials as an example

人吉、量毫20/[?s-作ft1:?I捏在手A号A只豆二1鹏to，:llóJ1fl1/1okt6?有Chapter1IntroductionWiththefurtherdevelopmentofinternationalcommunicationandChina’sopening-uptotheworld,Chinahasbecomeamuchmoreinfluentialplayerintheworldthaneverbefore.Chinese-Englishinternationalpublicitytranslationhasbecomeanincreasinglyimportantmediumforforeignerstounderstandthecountrybetter.TheSignificanceoftheStudyThemorecommunicationbetweenChinaandforeigncountriesthereis,thegreateramountofinternationalpublicitythereis.WewillnotonlyacquiretheexperienceandtechnologyofforeigncountriesbyusingEnglish,butwealsoneedtoadvertiseourselveseffectivelytotheworldthroughcorrectEnglish.Inthistwo-waycommunication,Chinese-Englishinternationalpublicitytranslation,asanessentialmeansofcommunication,willsurelyplayanimportantroleinpublicizingChinatotheworld.Tangshan,theonceearthquake-strickencity,willhosttheWorldHorticulturalExpositionin2016,whichmaydrawattentionofpeoplefromallovertheworld.Thisisthefirsttimeacityatprefecture-levelhasbeengrantedthehonorofhostingtheWorldHorticulturalExpo.Atthattime,C-Einternationalpublicitytranslationmaymakeuseofitsgreatroleforpeopleabroad.Therefore,itisimportantandurgenttostandardizetheEnglishversionsofinternationalpublicity，notonlytoofferhelpfortheforeigners,butalsotobuildanicerinternationalimageofTangshan.Correcttranslationcontributestoeffectivecommunicationandpromotesmutualunderstanding.Internationalpublicitytranslationputsmoreemphasisoninformationtransmissionthanonaestheticeffect.ThroughthepragmaticanalysisofthecharacteristicsofinternationalpublicityaswellasthelinguisticandculturaldifferencesbetweenChineseandEnglishinvolvedinthetranslationofthisparticulargenre,thisthesistriestoovercomerelevantdifficultiessoastoachievefunctionalequivalence,maintainingthatthepeculiarityandpurposeofinternationalpublicityrequirethetranslatortotakeintoconsiderationthetargetreader’sagreement.ResearchMethodologyThisthesismainlyusesthequantitativeandqualitativeapproachestoanalyzeC-Einternationalpublicitytranslation.Under