突围新零售电商时代：移动为先 社交互动.pdf

Total Retail 2017 eCommerce in China – the future is already here How retailers and brands are innovating to succeed in the most dynamic retail market in the world Retail 2017 survey highlights mobile commerce, What is the greatest challenge you face in secure platforms, and big data analytics, among providing an omni-channel experience for others, as key investment areas for global your customer? retailers to thrive in years to come. Budget 30% constraints Michael Cheng This report “eCommerce in China – the future Too many legacy Asia Pacific is already here” builds on the survey findings of 21% systems to change Hong Kong/China the global Total Retail 2017 to identify nine key Retail and Consumer trends that are shaping the recovery and growth 20% Difficult to integrate Leader in the retail and consumer products sector in existing systems China. In order to stay ahead of the competition,