全球发展趋势下的新人文主义.pdfVIP

CONNECTING THE TRENDS: NEW HUMANITY INTRODUCTION Spanning twelve months of research, UNDERNEATH IT ALL Weber Shandwick identified 24 key global trends impacting the Across all of the trends presently communications sector – and the impacting brand communications, there larger movement underpinning them exists a clear and unifying theme: a all. Connecting The Trends: New demand for tangible, human-led Humanity outlines the rising need for authenticity. tangible, human-led experiences driving today’s stakeholders. In many ways, it’s a logical development. Weber Shandwick’s 2018 global research It’s likely our world has never undergone survey repeatedly reinforced that such a sustained period of drastic community purpose was an increasingly transformation as it’s seen over the past vital part of contemporary business ten years. From the widespread shift to communications. Across global research video-based content, to pronounced shifts covering government policy, consumer in politics, to a seemingly unstoppable activism and conscious crowdsourcing, onslaught of new consumer technologies, the message was abundantly clear. we presently exist in a veritable whirlwind of shifting concepts and developments. “Whether discussing the need for greater engagement in the social media habits of For communicator