2019年旅游营销广告报告.pdfVIP

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2019-07-02 发布于北京
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2019年旅游营销广告报告.pdf

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The 2019 Report on Facebook and Instagram Advertising for Travel State of the Industry Perspectives from 600+ Travel Marketers Around the World Introduction With close to three billion monthly users across Facebook and In Sojern’s 2019 Report on Facebook and Instagram Advertising for Instagram—and the ability for travel marketers to offer visually Travel, you will learn: engaging ads—it is fair to say there is a massive opportunity for • How much budget travel marketers are allocating to travel marketers to reach and influence their target audiences. Facebook and Instagram compared to other channels In fact, travelers spend 5X more time on Facebook than on travel- related apps, sites, and searches and 96 percent of travelers go to • Which ad formats are the most effective for which Instagram as they imagine all of the destinations they could visit.1 marketing objectives • How Facebook’s ad products are solving for key challenges To understand how and why Facebook and Instagram are used to faced by travel marketers across the path to purchase engage travelers, we surveyed more than 600 marketers in travel, across 46 countries—resulting in the most comprehensive research project of travel marketers ever completed. 1 Facebook IQ, 2016 The 2019 Report on Facebook and Instagram Advertising for Travel How Travel Marketers Allocate Spend Across Digital