标识牌解说效度对游客地方认同感和忠诚度的影响作用——以上海历史街区为例（四）.pdf

标识牌解说效度对游客地方认同感和忠诚度的影响作用 标识牌解说效度对游客地方认同感和忠诚度的影响作用 标识牌解说效度对游客地方认同感和忠诚度的影响作用标识牌解说效度对游客地方认同感和忠诚度的影响作用 ——以上海历史街区为例——以上海历史街区为例（（四四）） ————以上海历史街区为例以上海历史街区为例 （（四四）） 2016年 07月 04 日 [18]Kressmann F, Sirgy M J, Herrmanne A. Direct and indirect effects of self- image congruence on brand loyalty[J]. Journal of Business Research, 2006, 59(9): 955-964. [19]Tilden F. Interpreting Our Heritage[M]. Chapel Hill, Nc: University of North Carolina Pres, 1977: 7-12. [20]Wu H C, Chiang Y C. Exploring visitors satisfaction on the interpretive media at National Science and Technology Museum[J]. Journal of Taichung Teachers College, 2004, 18(1): 159-183.[吴忠宏，江宜珍.游客对解说媒体满意度之 研究：以科学工艺博物馆为例[J].台中师院学报，2004，18(1)：159-183.] [21]Zhang Zhonghua, Duan Han. Analysis on the relation mechanism between environmental locality and tourists sense of place based on Amos7.0 platform: A case study of Xi an Daming Palace National Archaeological Park[J]. Tourism Science, 2014, 28(4): 81-94.[张中华，段瀚.基于 Amos 的环境地方性与游客地方感之 间的关系机理分析——以西安大明宫国家考古遗址公园为例[J].旅游科学，2014，28(4)： 81-94.] [22]Oliver R L. A cognitive model of the antecedents and consequences of satisfaction decisions[J]. Journal of Marketing Research, 1980, 17(4): 460-469. [23]Oliver R L. Measurement and evaluation of satisfaction process in retail settings[J]. Journal of Retailing, 1981, 57(3): 25-48. [24]Um S, Chon K, Ro Y. Antecedents of revisit intention[J]. Annals of Tourism Research, 2006, 33(4): 1141-1158 [25]Baker D A, Crompton R L. Quality, satisfaction and behavioral intentions[J]. Annals of Tourism Research, 2000, 27(3): 785-804. [26]Brocato E D. Place Attachment: An Investigation of Environments and Outcomes in Service Context[D]. Arlington: The University of Texas at Arilington, 2006: 13-17. [27]Wickham T D. Attachmen