国际贸易论文：东盟经济共同体对印度尼西亚购买意图快速消费品的影响.docxVIP

国际贸易论文：东盟经济共同体对印度尼西亚购买意图快速消费品的影响 Chapter1. Introduction1.1 The Research Background and Significance of the Subject1.1.1 Background of the SubjectAssociation of South East Asia Nations or well-known as ASEAN, holding a futureprospect of big market as it promotes intergovernmental cooperation and facilitateseconomic integration amongst its member. Following the implementation of ASEANEconomic Community (AEC), many products of ASEAN countries are invading eachother which leaving the consumer with many options to purchase the same type ofproducts. It has become important to consider the relation between ASEAN EconomicCommunity implementation and consumer purchase intention to FMCGs in Indonesia,as Indonesia plays a prominent role in the ASEAN region due to the numbers; itspopulation alone exceeds about 240 million people, making it the fourth largest countryin the world in terms of its population after China, India, and the United States,meanwhile business in Indonesia should meet the needs of 65 million households.About 60% of Indonesialsquo;s population live on Java Island, the most densely populatedisland in the country. Those numbers also translate into a vibrant labour force of skilledand educated workers in the country.This condition was followed by global capital markets have recovered significantlysince the financial crisis of 2008. According to a recent Bloomberg article, Indonesialsquo;s240 million people are currently ―basking in a consumer and resources driven boom.‖There are tens of millions of households on the brink of making the leap into thebankable class, the report enthuses. These emerging middle income earners ndash; said tonumber 35 million ndash; are proving eager and discerning consumers, who will seek out andpay for quality. They are a key driver of the Indonesian economy, tipped to increase bymore than 6% this year. As Indonesian consumers saw economic conditions improve,they tended to adjust their purchasing habits, increasing their