江苏宜兴某综合地块开发策划.doc

PAGE 1 PAGE 27 目 录 第一章 宜兴市总体状况········································2 第一节 宜兴概况·········································2 第二节 宜兴经济及消费分析·······························3 第二章 宜兴市场分析··········································5 第一节 市场特征·········································5 第二节 房地产市场调查···································8 第三节 重点个案调查····································12 第四节 机会点与困难点··································16 第三章 产品建议··············································17 第一节 规划建议········································18 第二节 规划设计要点····································18 第三节 设计规范及理念··································19 第四节 房型建议········································24 第五节 原***建筑与拟建建筑立面效果比较·············25 产品定位·············································31 第一节 目标消费者分析··································31 第二节 本项目客户来源··································32 第三节 客源分析········································33 第五章 营销计划··············································33 第一节 现场计划········································33 第二节 营销策略········································34 第三节 媒体计划········································39 第四节 营销计划表······································39 宜兴公司今后的工作··································40 第一节 通过案例分析得出的结论·························40 第二节 **宜兴地块今后要做的工作·····················40 第三节 **公司营销的四项基本准则·····················42 第七章 地块产权、拆迁意见、设计委托、公司文件···········43 地块产权合同 两栋三层18住户同意拆迁恢复意见书 设计委托 关于**地块总体规划的申报报告 2003年江苏**公司宜兴地产公司工作计划 关于**地块申请立项的报告 第一章 宜兴市总体状况 第一节 宜兴概况 人文： 宜兴市委、市政府所在地宜城镇，古称荆溪、阳羡。远自六朝以来的文人学士李白、苏东坡、王羲之、董其昌等在镇留有许多诗词墨迹：将领名儒、相国忠臣周处、岳飞、卢象升、徐溥、周延儒、任方等在镇上遗有诸多古迹，现代著名画家徐悲鸿系为宜兴人。现在全市有高级知识分子1369人，宜兴籍两院院士17人，分布在全国各地的高级知识分子逾万，“教授之乡”美誉驰名中外。 地理： 地处江苏省南端，苏、宁、杭三角中心。东频太湖，东南邻浙江长兴、西南界安徽广德，西接溧阳，西北毗连金坛，北面与武进相连。全市总面积2038.7平方公里。年末耕地99.14万亩，地势南高北低。南部为丘陵山区，北部为平原地区，东部为太湖渎区，西部为低洼。 交通： 锡宜高速公路于2001年9月20日开工，宁杭高速公路宜兴段已全线施工。徐（舍）张（渚）公路、屺（亭）周（铁）公路施工已接近收尾阶段。全市公路通车里程1669公里，增长36.7%，航道里程577公里。全年完成客运量28