02huiyuan1MTGlobalTrends现代渠道全球趋势.ppt

? Size 规模 ? Internationalisation 国际化 ? Concentration 集中化 ? Multi-channels 多渠道 ? Discounters 折扣店 ? Private label 自有品牌 ? Cost reduction strategies 成本降低策略 Key Issues for Grocery Retailers Summary: 食品 / 杂货零售商的关键问题 汇总 31 Implications for Manufacturers 对厂商的启示 ? Shift in balance of power 势力平衡的转变 ? Alignment with winning retailer 与成功的零售商结盟 ? Changing terms of trade 改变贸易条款 ? International promotion 国际促销 ? Ignore or supply discounters? 不理睬或供应产品给折扣店？ ? Create dominant brand 建立强势品牌 ? Fund price cuts 支持削价 ? Develop shelf ready packaging 发展货架专用包装 ? Invest in new supply chain technologies 投资先进的供应链技术 ? Effective category management 有效的品类管理 Implications for Manufacturers 对厂商的启示 ? Shift in balance of power 势力平衡的转变 Implications for Manufacturers – Size 对厂商的启示 - 规模 Shift in balance of power 势力平衡的转变 34 Consumer 消费者 Retailer 零售商 Manufacturer 厂商 Old Power Triangle 旧的势力三角图 Consumer 消费者 Retailer 零售商 Manufacturer 厂商 New Power Triangle 新的势力三角图 Implications for Manufacturers 对厂商的启示 ? Shift in balance of power 势力平衡的转变 ? Alignment with winning retailer 与成功的零售商结盟 28 25 21 17 17 14 13 13 12 12 Dial Corp. Clorox Revlon PG Energizer General Mills Gillette Kellogg Kraft Sara Lee Implications for Manufacturers – Size 对厂商的启示 - 规模 Alignment with ‘winning retailer 与“成功的”零售商结盟 36 Source: SEC – most recently filed 10K reports for the relevant companies. Wal-Mart as a % Total Net Sales (%) for Assorted Suppliers 沃尔玛占供应商总净销售的 % 露华浓 宝洁 吉列 卡夫 Implications for Manufacturers 对厂商的启示 ? Shift in balance of power 势力平衡的转变 ? Alignment with winning retailer 与成功的零售商结盟 ? Changing terms of trade 改变贸易条款 Implications for Manufacturers – Internationalisation 对厂商的启示 - 国际化 ? Price Harmonisation 价格一致 - net/net price comparisons 净价格比较 - price corridor 价格差异化较小 Changing terms of trade 改变贸易条款 ? International Agreements 国际协议