传统制造企业电商化转型策略案例研究——以加多宝公司为例.docVIP

PAGE PAGE 16 传统制造企业电商化转型策略案例研究 ——以加多宝公司为例 摘要：随着互联网技术的飞速发展与进步，各个行业纷纷开始加入“互联网+”和电商化的转型大潮中。在转型过程中，各个行业都存在不少问题，尤其是传统制造业，更是涉及到方方面面的问题。对制造业本身来说，能够借助互联网的巨大发展平台，可以对制造类企业与市场和用户带来更大的互动和影响，是很有裨益的。当然随着各大制造类企业对于电商化探索的加深，传统制造企业与互联网结合的新发展模式也是层出不穷，在其产业获得进一步发展的同时，也在重塑其产业的组织构架和增长模式。“互联网+制造业”不仅引发了传统制造企业的新一轮扩张大潮，而且也还引发了传统制造行业内部资源的重新配置，驱使着传统制造业经营模式的进一步变革和发展，进而保证传统制造业的转型和升级，并为我国传统制造企业的转型带来新的动力。本文通过对传统制造业企业电商化转型案例的研究，来了解传统制造业的现状以及未来，并且分析传统制造企业电商化的具体策略，并进一步探索更多传统制造业电商化转型的方法。 关键词：传统制造企业电商化；互联网转型；中国制造；变革 Research on the Transformation of the traditional manufacturing company e-commerce strategy Abstract: With the rapid development and progress of Internet technology, various industries have started to join the Internet + and the transformation of the electricity supplier of the tide, and then in the throes of this transition, transformation electricity supplier industry is still a lot of various issues, in particular this is the traditional manufacturing giant, which relates to the aspects of the problem, however, from manufacturing itself, able to use a huge platform for the development of the internet, bringing greater interaction and impact of its manufacturing enterprises and the market and users, It is also very helpful. Of course, with the major electricity supplier for manufacturing enterprises to deepen exploration of new development model combining its traditional manufacturing enterprises and the Internet is endless in its industry for further development, while also reshaping its industrial and organizational structure growth model. Internet + manufacturing is not only triggered a new round of traditional manufacturing enterprises tide of expansion, but also has led to the reconfiguration of traditional manufacturing industries of internal resources, driven by the traditional manufacturing business model to further change and development, thereby ensuring the traditional manufacturing We have transformation and upgrading, and for the transformation of traditional manufacturing