未来100强：2026年咨询趋势与洞察.docxVIP

CONSULTING

2026

AFOCUSONCONSULTINGTHEFUTURE100

Foreword

Ametamorphiccurrentissurginginto2026,where

breakdowngiveswaytobreakthrough.

Forbusinessestodayaimingtofuture-prooftheirmarketing

operations,transformationisn’tjustabouttweakingcampaigns–it’saboutfundamentallyrethinkinghowtheyoperate.Fromourvantagepoint,weseefourinterconnectedmacro-factorsthatwilldefinesuccessinthisbravenewworld.

Firstly,theemergenceoftheintelligentandautomatedmarketingecosystemisredefiningefficiency.AIisnolongerafuturistic

conceptbutanoperationalnecessity,actingasthepervasive

intelligenceacrossthemarketingstack.Clientsmustintegrate

toolsthatpowerGenerativerealities(Trend#11globalFuture100report),enablingthecreationofdynamic,personalizedcontentatscale.ThisalsoextendstoAcommerce(Trend#68globalFuture

100report),whereAIagentsincreasinglyhandlebuyingdecisions,necessitatingare-evaluationofproductdiscoverabilityand

customerjourneydesignforautomatedinteractions.

Secondly,thetrustandauthenticityimperativehasbecome

paramount.Inanerasaturatedwithinformation,oftenAI-

generatedormisleading,brandsareunderunprecedentedscrutiny.CultivatingTruthliteracy(Trend#03globalFuture100report)

withinanorganizationmeansnotonlyidentifyingmisinformationbutalsoestablishingthebrandasabeaconofreliability.This

requiresfosteringBrandbastions(Trend#40globalFuture100

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report)–deeplyauthenticbrandsrootedintransparentvaluesandactions,wheretrustisn’tjustpromised,it’sdemonstrated.EthicalAIuseandtransparentdatapracticesbecomenon-negotiable.

Thirdly,andperhapsmostdisruptive,istheneedfordynamic

human-centeredengagementandexperiencedesign.Consumerstoda