标准书号7879 30807883 跨文化交际课件 chapter6.pptVIP

跨文化交际 责任编辑：张琛 出版日期：2011年3月 IDPN: 308-2011-06 课件章数：6 Chapter 6 Intercultural Communication in Business Situation The single greatest barrier to business success is the one erected by culture. Edward T. Hall and Mildred Reed Hall Live together like brothers and do business like strangers. Arab proverb Intercultural Business Writing Pre-reading Intercultural Business English Writing Choose the Right Word Structure Your Paragraphs Watch Your Style Intercultural Business Negotiation Pre-reading Cultural Conflicts may Affect Intercultural Negotiations Case for Discussion Intercultural Business Protocol Pre-reading Understanding Different Protocol Case for Practice Intercultural Design of Advertising and Trademark Pre-reading Design Affected by Cultural Differences Case for practice Intercultural Marketing Communication Pre-reading “4Ps” of marketing Mix Case for practice Intercultural Corporate Culture Pre-reading Cultural Variability at Work Place Case for practice Intercultural Business Writing Pre-reading Paragraph 1 We have conducted a survey about the opening of a chain department store. The survey shows, over 75 percent of plaza shoppers indicated they would shop at the store. Moreover, all the adjacent and surrounding small businesses supported the location of such a store in the plaza. So, I dare to say that a chain department store located in Crown Plaza would be successful. Paragraph 2 Our survey indicates that a chain department store located in Crown Plaza would be successful. Firstly, over 75 percent of plaza shoppers indicated they would shop at the store. Secondly, all the adjacent and surrounding small businesses supported the location of such a store in the plaza. Intercultural Business English Writing Business English writing mainly includes business letters, memos, reports and product proposals. The purposes of writing are to distribute information, to give instructions or orders, to respond to memos and l