Hua Xiaoqian doing big things - how to store low-cost access to.docVIP

 PAGE \* MERGEFORMAT 8 Hua Xiaoqian doing big things - how to store low-cost access to With the Chinese market, shrinking distribution channels, the modern retail outlets increasingly powerful, the market shifted to the hands of the initiative from the business in the hands of the modern retail system. Especially the major chain of hypermarkets, after several years of staking their claims, the group has 12 cities in the possession of most of the retail market share in 12 cities in the nearly saturated when the major chain stores will also have shop down the center of gravity, to seize the three markets, retail market share, supermarkets account for this reason that such a large number of channels for resources, such resources completely wrong so under the condition of shopping centers in cooperation with enterprises, the enterprise on the basic to become supermarkets for fish on the chopping block, and let the store be trampled upon. Large enterprises are more meat, was cut on the Jidao stores may be the problem is not big, over a period of time ‘meat’ has a long back. For small and medium enterprises, it continues each knife is probably a fatal. For SMEs, they can bypass the absolute superiority of the store channels do? As the saying goes ‘to avoid them started this squarely in the sights 15’, the growing share in the stores today, this is no way to avoid. But they really going to do, as some people say that SMEs can ‘not do stores are waiting to die, so stores are seeking death’ do? Is there to do both stores, but also allow SMEs to live a low-cost cooperative way? For the small and medium enterprises, self-limited resources, totally dependent on its own strength to operate stores is both unrealistic and impossible. Then, integration of resources can only consider whether the use of other forces to achieve co-operation with the store. We can change our point of view, from the suppliers and store their own stores to see if there are possibilities for cooper