高职文秘专业《公共关系学》教学特色探究.pdfVIP

2003 年第4 期 湖州职业技术学院学报 2ω3 年 12 月 No .4 2;ω。 Journal of Huzhou Vocational and Technological College Dec. ， 2∞3 高职文秘专业《公共关系学》 教学特色探究和 沈建红 (潮州职业技术学院组织部，浙江湖州 313α泊) 摘要:文秘专业{公共关系学}课程教学应该把公共关系学与文秘学科交叉综合起来，在基础理论与实务教学中突出文秘 专业特色，让学生了解公关与文秘工作的关系，树立职业公关意识;在实践教学中，应加强文字传播、言谱传播、人际沟通等项 职业技能的训练，以全阁加强学生专业素质与职业技能的培养，实现离职教育的目标。 关键词:高职;文秘专业:公共关系学;教学特色 中图分类号:G712 文献标识码:A ::t.编号 :1672 份 2388(2∞3)04- ∞41-04 On the Teaching Features of Public Relations in Secretary Major of Higher Vocational Education SHEN Jian-hong (The Organ.i.zing Deparl脚邸， Hi阳hou Vo耐切，00] and Tech阳logical CoUege , HI础。u 313αJO ， C胁时 A胁制咽d: In teaching 叭Jblic Relations to 脚cretary major students , the knowledge o( public relations and that of 翩翩翩y should be int嘲况ted. 币le fea- tw睛。[ secz咖y rnajor should be given pl棚incnce to duril嗨 the 山附y leaching 拙 well as the pl酣!ical t佣ching of the ∞世肥. The students shou1d be en喇 abIed to learn 由e relationship betw酬 public relatio翩翩d 出e Sl咒阳阳ηjob， and be 叫uipμd 呐曲曲e coosciou跚跚 of professional publìc relations. Meanwhile , in the practic创 t明.ching ，即毗 proÍl咽!SÌonal skills training shou1d be strengthen创， 3uch 幽 word circulation. speech circu1ation and inte.rper- 阳回1 comrnunication etc. ，四幽 10 largely develop students pror.幽sional qualiti咽 and VI阳lional skills , and ultimately ωrealize the objectiv础。{ higher vocational education. Key words: higher v∞ational education; s阴阳tary major; public relations; teaching f，四lures 离职教育是独具特色的高等教育，在课程设计方面应有自己