新媒体视域下武术谣言传播的社会学研究.pdfVIP

首都惊育学院学报 Joumal ofCapital University ofPhysical Education and Spo血 新媒体视域下武术谣言传播的社会学研究 The Sociological Research of the Spreading of 飞ìVushu Rumors under the New Media Era 金玉柱1 ，王柏利2 ，李丽1 JIN Yuzhu 1 ,WANG Baili2 ,LI Li 1 要:武术谣言传播是式术传播研究的新领域，主妥应用社会学的理论，对武术传播中的谣言现象进 摘 行研究。通过梳理、归类影响力较大的武术谣言案例，探讨武术谣言的生成机制并对其进行深层剖析。 结论显示:武术谣言不但易沉淀为一种集体记忆飞对于中国武术形象的塑造、精神的缔造，以及大众传 播都有着不容忽视的负面影响。在充分认识到武术谣言的危害的基础上，最终提出迈向武术传播的深 度安全之路的社会学规避策略及路径。 关键词:新媒体;武术谣言;武术形象;武术传播;谣言传播 中图分类号: G 80-05 文章编号: 1009-783X(2014)06-0488-05 文献标志码:A Abstract: The spreading of W ushu rumors is the new area of W ushu spreading researc h. This paper mainly use the sociological theory to study the phenomenon of the rumors in Wushu spreading. During the re- search ,greatly influential cases of Wushu rumors are collected and analyzed , and the generative mecha- nism of Wushu rumors are comprehensively organized and deeply analyzed. Wushu rumors not only can be easily precipitated into a kind of collective memory ,but also have a negative impact on the image sha- ping and the spirit founding of Chinese Wushu ,and the public communication. Based on the realized harm of Wushu rumors ,the social avoidance strategy and route-the way of striding towards the deep security of W ushu spreading ,are finally proposed. Keywords: new media; W ushu rumors; W ushu image; W ushu spreading; rumor spreading 自古以来，谣言与社会历史的发展就有着不可分裂的关 传播速度更加惊人，传播范围更加广泛，传播方式更加多样，传 系，不论是美国汉学家柯文的《历史兰调:作为历史、经历和神 播领域更加多元，传播形态更加丰富工。借助新媒体在民众中 话的义和团))，还是孔飞力的《叫魂:1978 年中国妖术大恐慌》都 大范围传播的关乎重大事件的谣言正