基于价值网模式的企业合作竞争博弈研究.pdfVIP

《童℃科学}2008年1月．第22卷．第1期(总第：9 ) 基于价值网模 式的 企业合作竞争博弈研 究 李振华 ，赵黎明 ，温遇华 ． (1．天津大学管理学院，天津300072；2，天津南开太阳高技术发展有限公司，天津300384) 摘要：基于价值网这种非线性拓扑结构，建立了具有直接供需关系的多个制造商和供应商之间合作竞争的两阶段 动态博弈模型，在上下游企业之间采取四种策略组合(非合作一非合作、合作一非合作、非合作—合作和合作一合 作)的情况下，对制造商同时独立进行产量决策和联合进行产量决策的情况进行了对比分析，并对制造商独立进行 产量决策和联合进行产量决策的情况进行了纵向比较。结果表明，在制造商独立决策的情况下，合作一非合作策 略的集体效率最高；在制造商联合决策的情况下，只有合作一合作策略组合有可能成为提高集体效率的有效途径。 关键词：价值网；合作竞争；博弈；策略组合 中图分类号：F270 文献标识码：A 文章编号：1001—8409(2008)O1一O022—05 Research on Coopetition Game among Enterprises Based on Value Network LI Zheng．hua ，ZHAO【j．ming ，WEN Yu．hua (1．School ofManagement，Tianfing University，Tianjing 300072； 2．NKTY Tianfing High—tech D~lopment LTO，Tiarqing 300072) Abstract：In this paper，the two—stage dynamic game model of the”coopetition”between multi—man· ufacturers and suppliers which have direct supply—-demand relationships is established based on the non· linear topology of value networks．In the conditions that the manufacturers and the suppliers take four strategy combinations(i．e．strategy combinations of noncooperation—noncooperation，cooperation—non — cooperation，noncooperation—cooperation and cooperation—cooperation)，the contrast analysis is made when manufacturers decide their outputs independently and jointly，then the lengthways compare is made in the conditions that the manufacturers decide their outputs independently and jointly．The results indicate that，when the manufacturers decide their outputs independently，the cooperation—noncoopera· tion strategy has the best collective efficiency；on the contrast，when the manufacturers decide their out· puts jointly，the cooperation—cooperation strategy is the only